Pure Morris returns with North & Kindred

Realising a lifetime’s ambition, William Morris stepped off the steamship as it docked at Iceland’s southernmost shore. Around him, cobalt blue skies shook hands with distant snow-capped mountains and yellow horn poppies danced amongst the piercing wind. With endless inspiration stretching out before him, Morris began to write his diaries; accurate detail of landscape and colour blended with intense and personal description.

Charming and enthralling, the 1871 diary entries from William Morris’s Icelandic expedition have captured the hearts of the Morris and Co. design studio, resulting in a breath-taking collection comprising five printed fabrics, six embroideries, 12 weaves and 10 wallpaper designs.

Well-loved archive designs have been carefully reworked to reflect the colours of Morris’s Icelandic Journal, with gentle mica finishes and metallic highlights sitting alongside fine embroidery juxtaposed with chunky textures. A neutral Pure Morris palette of White Clover, Stormy Grey, Flax and Linen – to name a few – is used throughout both collections, accented with subtle tones such as Horned Poppy, Faded Sea Pink and the dramatic Black Ink. To complement North’s featured designs, Kindred includes a range of semi-plains and small-scale weaves.

Discover the whole story at the Elements Fine Furnishing Fabrics showroom.