We are now either in MECQ or GCQ which is a big step. Yet, there is still no school and children cannot go out. Elements invites your children/grandchildren to join this competition. This drawing competition is intended for the  children of Pierre Frey customers and friends , all around the world. The 25 winners will see their drawing enter the collection in autumn 2021. Each winning drawing will be readapted by the Studio and then produced in wallpaper.  This competition organized by La Maison Pierre Frey is a charitable action. It will... Read The Rest →


It’s Mid-May, where has all of the time gone?  Despite the showroom being closed, Elements has been busy. First off, Elements would like to thank all those who replied to our survey, your feedback is invaluable and will guide us on our path to re-open more relevant, responsive and effective. At the beginning of April we were approached by Terry S.A., exclusive distributor of Havaianas in the Philippines and owner of CommonThread and Aura Athletica, to collaborate in making reusable masks. I gathered fabric (100% cotton, cotton/poly, solution dyed acrylic)... Read The Rest →

SAMUEL & SONS 2020 COLLECTION (Video Series)

I hope everyone had a good Easter despite the social distancing and lock down. Normally it is a time when families gather and celebrate. In newsletter issue 12 sent out before Holy Week, the spotlight was on Samuel and Sons’ latest Spring collections. This newsletter continues with Samuel and Sons. To bring them to life and understand the inspiration and techniques which went into the creation, I am sharing the first 3 TALKING TRIM Videos given by Marisa Gutmacher,  Executive Design Director at Samuel and Sons. As we all wonder when and how the... Read The Rest →

de Gournay x ERDEM

Finally! The Erdem x De Gournay collaboration has officially launched. As you will soon read, this was in the making for 2 years. I saw panels of each color way during Paris Deco Off. They made the room (filled with fellow distributors from around the world) oooh and ahhhh. Having a seat right in the front row, I was able to capture a few images of the panel’s details. This Chinoiserie design is vivid, bold, energetic…. For Erdem’s SS20 collection, the design was reduced in scale on grounds of Black,... Read The Rest →

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